For many people, search engine optimization is a very elusive field of internet marketing. Due to the general lack of information of people about SEO, it is a fertile ground for charlatans, frauds and simply incompetent people who advertise themselves as SEO experts and want to take your good money for their sub-par services. In this article we will try to suggest some possible questions you can ask at the interview when you decide whether to hire an SEO consultant. If the answer to any of these questions is unsatisfactory according to your criteria, you will know that you are not talking with the right candidate.

Ask for references and testimonials

If your future consultant is someone in whose abilities you are supposed to have trust, ask if he can name you a couple of past clients which could confirm their services were satisfactory and give recommendation. Although clients of SEO experts do not like to talk about this in public, in private conversation they will most likely be willing to tell you their opinion about your candidate. Continue reading “What to Ask Your potential SEO Consultant/Expert” →